20th Nirma International Conference on Management – Day 3

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The first plenary session of Day 3 was presided by Mr. Rajendra Nargundkar, Professor, IIM Indore. The topic of discussion was Thoughts on Advancing Marketing Theory and Practice.
He shared his views on how faculties, academicians and researchers can improve and elevate the level of marketing by various steps. The first one he talked about was networking. He urged the audience to visit a new business school each year, attend conferences and meet new intellectuals from time to time. He also elucidated how important it is to write and publish conceptual papers regularly. He shared how at IIM Indore, where he teaches, 50% of the compensation is dependent on their publications and researches. He commended to write at least one conceptual paper that extends theory by adding variables or constructs to existing ones by using marketing orientation and marketing innovation.
Marketing suffers from a lack of theory development. Initiated or published conceptual papers are few. He also pressed on writing a book to develop contextual theories and cases. He shared that he finds it pleasant how we have started using books written by Indian authors in our courses. Ultimately, he wants us to become thought leaders in our fields, which is an ardent toil, but also a pursuit worthwhile to follow.
He explained how thought leaders predict the future and see what others can’t. He ended his session by discussing a few topics that are very debatable and researchable in marketing. The topics he shared are “Why people buy”, Demographics, Leisure spends, Online v/s offline buying, Malls, etc.

Track Sessions:
Track Session 5A:
The Chairperson for this session on Measurement in Management was Professor Rajesh Jain. A total of eight papers were presented during this session. The speakers spoke about the various studies and research conducted by them and related it to the marketing and operating concepts. The studies were based on quality management, consumer awareness about health foods, happiness report, role of market research, etc.
Track Session 5B:
The Chairperson for this session on Holistic Marketing Concepts was Professor P.K Yadav. A total of eight papers were presented during this session. The speakers talked about a wide variety of topics such as artificial intelligence, B2B marketing strategies and customer satisfaction, healthcare financing, marketing in SME’s and influence of eWOM in online hotel bookings.
Track Session 5C:
The Chairperson for this session on Holistic Marketing Concepts was Professor Harismita Trivedi. A total of seven papers were presented during this session. The speakers talked about concepts like neuromarketing, internal marketing and digital marketing. They explained these concepts through the means of various case studies- Adidas, Tarla Dalal, etc. – and research conducted by them.
Track Session 5D:
The Chairperson for this session on Contemporary Issues in Marketing was Professor Reena Shah. A total of seven papers were presented during this session. The speakers talked about various contemporary issues in marketing like developing marketable content in Bollywood, motivation for solo leisure travel, sustainable tourism, effect of children on advertisements, travel blogging to improve sales, etc.
Track Session 5E:
The Chairperson for this session on Social and Service Marketing was Professor Chetan Jhaveri. A total of eight papers were presented during this session. The speakers talked on the topics like Swachh Bharat Abhiyaan in Gujarat, role of ICT policy for community development, emotional impact of sales promotion, marketing communication campaign and application of service quality models in primary health centres.
Track Session 5F:
The Chairperson for this session on Emerging Issues in Marketing was Professor Deepak Shrivastav. A total of six papers were presented during this session. The speakers talked on the topics like inbound marketing, emergence and evolution of marketing, marketing and licensing opportunities in unchartered markets, bureaucracy and challenges faced for organizational change, fostering entrepreneurship and strategic thinking using gamification as a tool, etc.
The Valedictory Session started at 12:30 PM. Amongst the dignitaries, were present were Mr. Saurabh Pandey as the chief guest, Mr. K.K.Patel, the Vice Present of Nirma University, Prof. Tripura Sundari Joshi, Dr. M. Mallikarjun, Mr. D.P. Chhaya and Dr. Sapna Parashar. Prof. Jayesh Aagja of the Institute of Management, Nirma University began the session by giving a brief report of the Conference.
The best paper awards were then announced. The 1st prize in the Academic and Industry Category was awarded to Dr. Gaurav Mishra and Prof. Balakrishnan Unny Raghavan. The 2nd prize in this category was awarded to Dr. Vivek Bhatt and Prof. Shriman Kadiya. The 1st prize in the Student Category was awarded to Mr. Jayendra Bharati and Dr. R. Srikant. The 2nd prize was awarded to Navaneethakrishnan K. and Prof. Sathish A.S.
The chief guest, Mr. Saurabh Pandey, Founder and CEO, Dot Converse Social Media and Online Marketing. He had taken up the topic of Viral Marketing for the discussion. He said that word of mouth is a more powerful tool than brand advertising. People who buy a product because of the positive word of mouth it has, tend to stay longer with it. The challenge that a brand faces is the decay of trust with time. If the media is already proliferated and all marketers decide to spend on it, they add to the clutter and end up decreasing their presence. This decreases consumer retention. They should try to create a model that is different from the rest. They should advertise across different categories. Viral marketing, he said, is a marketing technique whereby information about a company’s goods or services is passed electronically from one Internet user to another. People get connected emotionally with anything that goes viral. Any content that is high on arousal and dominance is received well by the people. A more positive content gets more viral than the one with negative content. The negatives get shared only when there is a surprise element hidden in the content. Social media, he added, is a very powerful tool for marketing, these days.
Dr. Sapna Parashar then presented the vote of thanks. The guests, the presenters, the faculty colleagues and students were thanked for their contributions that made NICOM 2017 a grand success.

20th Nirma International Conference on Management – Day 2

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The first plenary session of Day 2 was presided by Mr. Aditya Agarwal, Joint Vice President (Sales), Credit Information Bureau (India) Limited.
The topic of discussion was Digitization in Banking – The Emerging Marketing Challenges. Mr. Agarwal was of the view that the economy has changed drastically over the past few years. Now, with demonetization, more and more customers are using digital modes of payments which moves India to a digitized economy. He discussed the Journey of Banking as an Industry. It started initially as a manual process and digitization came only in MNC banks in the late 90s. In the early 2000s digitization became more prominent. He said that now is the age of more and more personalization because of the advent of mobile phones as means of banking.
The mobile base in India, he said, is expected to grow to 1150 plus million users by 2020 with 45% penetration. Internet penetration is currently 30% and by the end of 2018, it is expected to be around 70%. The developments in banking and payments sector that is helping more and more people to go digital are many. Linking the aadhar card and mobile phones with the jan dhan accounts is one such development. The concept of Unified Payments Interface (UPIs) has brought about a revolution in banking wherein every customer can create a unique ID that can be used for all payment transfers without the need of an IFSC code. The Electronic Clearing Services (ECS) and Aadhar Enabled Payment System (AEPS) are amongst other such methods.
These digital schemes empower the customers and provides them with a variety of options from different vendors. In 2015, the amount of transactions done digitally surpassed the number of physical transactions made. Since the customers have a variety of choices, the vendors should stay abreast with the latest technology in the market.
Mr. Agarwal said that new age banking firms should aim at becoming more intelligent and providing multiple channels, becoming more socially engaging and looking at the overall needs of the customers, both banking and non-banking ones.
The second half of Day 2 began with Plenary Session 2. The first speaker was Mr. Neeraj Hasija, Founder and CEO of Healthy Brown. He spoke on Contemporary Challenges in New Product Launch.
He started the discussion by focusing on the brand culture of any product. He emphasized how mass marketing has turned into niche marketing and consumers have changed from dormant state to an active state where they have involved themselves in the brand creation process. Satisfaction of customers has become the most crucial part of any company especially during its product launch. Consumers nowadays are least concerned with where he can get the product but more concerned regarding what the product is all about and why he/she should buy it.
He also explained the dynamics of the company by stating that all owners had been disappearing slowly without being responsible for the growth of the company. Thus the traditional marketing concepts had transformed into the digital marketing concepts.
According to him, the key challenges were product sync, quality and innovation, pricing strategy, etc. Major solutions to the challenges should focus on critical inventory management, substitution alternative offerings for multiple time zones, etc.
He concluded his speech by relating it with his own start-up – Healthy Browns, which primarily focused on making different types of breads and how they market the product in and around Ahmedabad. In this New Year, they have launched a green campaign with the tagline that says “let’s make this new year green as well as a sign of good health.”
The second speaker of the session was Mr. Sameer Pitalwala, CEO of Culture Machine. He spoke on Digital Marketing and the trends of late. He began the session by briefing about his company which till date had succeeded to gather more than one billion views, 110 million of them being unique, and more than 85 percent of coverage of audience on platforms like YouTube and Facebook in India.
He described how programming advertising has evolved over the years from being human driven to completely technology driven.
He demonstrated how digital marketing has emotionally connected the audience with the illustration of dove promotional video campaign where it displayed how in today’s world by promoting female athletes the definition of beauty has changed over the years. The beauty is not only restricted to physicality but also to inner self and to the talents of female individuals.
He brought an end to the presentation by throwing some light on the digital campaign of his start-up Culture Machine’s “Being Indian” which has reached more than 150 million monthly views on various digital campaigns. The major success was emotionally connected to audience involved in the campaign.

Track Sessions:

Track Session 3A:
The chairperson for this session – Consumer Behaviour and Brand Management – was Professor Sanjay Jain. A total of eight papers were presented during this session. The papers were presented on topics such as Patanjali Ayurved, Brand Management, Brand Assessment for Smartphones, Internal Branding etc. The speakers talked about the new emerging brands, customers’ perception on brands and how to improve the factors influencing brand equity.
Track Session 3B:
The session on Societal Marketing was chaired by Prof. Dhiren Jotwani. The highlight of the session was “Study on Television Viewing Habits among Urban Children”. The speaker brought out insights from across the globe and made comparisons even in terms of gender. His findings included insights such as, teenage girls being confined to their homes that leads to increased television viewing to combat loneliness. The other highlight of the session was Dynamic Capabilities in Marketing.
Track Session 3C:
The chair person for this session – Retail Marketing – was Professor Anand Dev. A total of six papers were presented during this session. The speakers for this session talked about the changes taking place in Indian retail marketing, the effect of visual merchandising tools on buying behaviour of youth and the impact Patanjali has created in this system.
Track Session 3D:
The chair person for this session – Rural and Retail Marketing – was Professor Subrat Sahu. A total of six papers were presented during this session. The speakers for this session talked about the extent of awareness created by marketing activities, shopping experience in malls and how customer lifetime value can be used to create new products in order to increase return on investment.
Track Session 3E:
The chair person for this session – Marketing Communication and Channel Management – was Professor Renuka Garg. A total of seven papers were presented during this session. The speakers for this session talked about the strategies used by firms for supply chain management, how supply chain can be used to achieve competitive advantage and about the concepts related to deceptive advertisement.
Track Session 3F:
The chair person for this session – Technology Management – was Professor Mory Shankar Mukharjee. A total of six papers were presented during this session. The speakers for this session talked about dynamics of internet marketing, evolution of mobile learning, use of cloud computing related to selected industrial clusters and change in the behaviour of youth due to the evolution of virtual shopping.
Track Session 4A:
The session on Cross Functional Issues in Marketing was chaired by Prof. Indu Rao. The papers were presented on a wide range of functional areas and related to marketing. The areas discussed were Employee engagement, Corporate Financing and Economics. The highlight of the session was A Study on Long term and Short Term Effects of Demonetization on the Retail Business in India presented by Prof. Nirmal Soni and Yash Shah of the Institute of Management, Nirma University.
Track Session 4B:
The session on Customer Relationship Marketing was chaired by Prof. Rajesh Kikani. The speakers discussed topics like, the Advent of Relationship Marketing, Profiling Social Customer, Customer Preferences and Challenges in Implementation of CRM.

Track Session 4C:
The session on Entrepreneurial Marketing was chaired by Prof. Satish Nair. The session speakers spoke about entering the dynamic marketing environment. Case studies were presented on Buzz and Indiavaale.com. The Challenges of E-commerce, as well as a paper on, branding and firm’s financial performance, were discussed.

Track Session 4D:
The session on Effective Communication was chaired by Prof. Nina Muncherji. The presentations focused on how different aspects of communication determine the effectiveness of advertising and marketing. Emotional branding and reaction to stimuli created by advertisements were the highlights of the session.

Track Session 4E:
The session on Cross Cultural Issues in Marketing was chaired by Baba Gnanakumar. Marketing strategies and campaigns were discussed during this session. Cultural and socio-cultural dimensions of marketing were analyzed. The highlight of the session was “Devising the Pricing Strategy for Nested Markets during Festival Seasons”.

Track Session 4F:
The session on Green Marketing Practices and Gamification was chaired by Prof. Parag Rijwani. Concepts of pricing and green bonds were also presented. This session included papers on gamification and a case study on Pokémon Go as well.

20th Nirma International Conference on Management – Day 1

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The 20th Nirma International Conference on Management (NICOM), organized by the Institute of Management, Nirma University (IMNU), commenced at 10:30 am on 5th January, 2017. NICOM has been an annual event at IMNU providing a platform for an interactive discussion between academicians and industry veterans on a plethora of topics under a common theme. In addition, the Conference will have academicians and practitioners from India and abroad, presenting their research in as many as 40 sub themes viz, Brand Management, Marketing Research and Analytics, Retail Marketing, Consumer Behaviour etc., in five track sessions spread across the three days Conference. Four plenary sessions are also arranged during which, the prominent personalities from the industry will be addressing the audience on various topics.
The chief guest for the inaugural session was Mr. M.G. Parmeswaran, Brand Strategist, Founder at Brand-Building.com and former CEO, FCB Ulka. Mr. Tarun Arora, COO and Director, Zydus Wellness Limited was the Guest of Honour for the occasion. The president of Nirma University, Dr. Karsanbhai Patel was also present for the inaugural session. Dr. Anup Singh, Director General, Nirma University was also a part of the function. The chairpersons for NICOM, 2017 were Dr. Jayesh Aagja and Dr. Sapna Parashar, professors of the Institute of Management, Nirma University (IMNU). Dr. M. Mallikarjun, Director In-charge, IMNU delivered the welcome address.
Mr. Tarun Arora began the session. He said that consumer behaviour, these days, is fast changing. The consumers have become more expressive and demanding than ever before. These days the macro methods of segmentation are being done away with. They are replaced by mass personalization and customization. The huge amount of data available on the likes and preferences of consumers helps a marketer to come up with innovative ideas with the use of data analytics. The consumers these days, according to him, are no longer mere recipients but are also involved along with the marketer in brand creation.
Mr. M.G. Parmeswaran took over the session next. He discussed the role that emotional advertisements play in attracting consumers. He gave numerous examples relating to the Indian context. He discussed cases of some of the famous brands and how proper advertisements helped them gain a good share of the market. He was of the view that more and more brands are taking up social cause to get connected to the consumers. Also, the essence of contemporary marketing amidst social and digital marketing should be change.
Dr. Anup Singh, Director General, Nirma University also said that marketing is all about change which is a permanent phenomenon. As the needs and aspirations of customers are changing, innovation is what becomes necessary. As long as a marketer focuses on these needs and aspirations, he remains successful. He should remember that money is just a by-product and the internal customers should also be kept satisfied throughout. Marketers should try to connect with the brain of the customers, which is an emotional entity and can help him achieve success.
The books titled ‘Consumer Behaviour and Contemporary Marketing Strategy’ and ‘Services in Emerging Economies’ were launched during the session.
Track Sessions:
Track Session 1A:
This track was based on Consumer Behaviour and was chaired by Professor P.K. Chaugan. A total of five research papers were presented in this session by students from various institutes such as IMNU, Bhakta Management Academy, Rai University, Institute of Business Management and United World School of Law. The various topics of research were Ethnocentrism and Workplace Dynamics, Knowing Your Consumer, Online Shopping, Behaviour of Women in Apparel Industry and Exploring Consumer Attitude and Behaviour.
Track Session 1B:
The Chairperson for the Consumer Behaviour session was Professor K.C. Mahesh. The speakers for the session talked about reference groups, informational influence, utilitarian influence and value expressive influence. They also talked about whether happiness can be considered as one of the parameters that influence buyer’s decision making process. They also explored the topic of nudge and the strategies adopted by Indian car manufacturing companies.
Track Session 1C:
This session on Consumer Behaviour was chaired by Professor Shahir Bhatt. The speakers for the session spoke about the relation between consumer satisfaction, retention and loyalty, and brought out the factors affecting consumer behaviour as well as consumer engagement. The highlight of this track session was the discussion on Role of Farm Equipment Dealer in Farmers’ Purchase Decision Making Process, by Professor Subrat Sahu of IMNU.
Track Session 1D:
This session was on Consumer Behaviour and was chaired by Professor Ashwani Awasthi. A total of five research papers were presented by students and teachers of Nirma University, PDPU, GLS University and Charotar University of Science and Technology. The topics of the study were Cognitive Dissonance, Nudge Marketing, Analysis of Service Quality of Freight Forwarding Industry, Influence of Consumer Preferences in Shopping Malls and The Demeanor of Young Consumers towards Smartphones. The research findings helped the audience gain valuable insights on marketing.
Track Session 1E:
The chairperson of Marketing of financial service track-session was Professor Deepak Danak. The presenters of various colleges across India presented on diverse topics such as – Application Of TAM In Understanding Internet Banking Behaviour Of 2 Tier Private Bank Customers, A Study On Customer’s Awareness And Preferences Of Specific E-Banking Services At Ahmedabad City, A Study On New Entrants And Innovations In Financial Services Marketing, Financial Services Marketing, Fama French Three Factor Model In Selected Indian Stocks And NIFTY Sectorial Indices and Segment Reporting: A Study of Banking Sector.
Track Session 1F:
The chairperson of Marketing of financial service track-session was Professor Nikunj Patel. This included various presentation papers from presenters across different Indian colleges. The topics included – An Analysis on Home Equity Conversion Mortgage in Ahmedabad, Investigating SERVPERF of Financial Institutions, Risk Based Evaluation of Information Technology Investments, Evaluation of Servqual in Banks – A Gap Analysis and The Dynamic Relationship between Macroeconomic Factors and the Bombay Stock Exchange.
Track Session 2A:
This track was based on Marketing of Financial Services and was chaired by Professor Shantanu Mehta. A total of six research papers were presented by students from Maniben Nanavati Women’s College, IMNU, B.K. School of Management. The various research topics were Total Business of Brick and Click Marketing, Digital Marketing, Valuation of Equity, Payment Banks, Financial Innovations in Banking and Informal Finance.
Track Session 2B:
Based on Marketing of Emerging Economies, this track was chaired by Professor Prasananda Panda. A total of eight papers were presented in this track session on topics such as Importance of Marketing in the Economy, 360 Degree Appraisal, Employee Management in Retail Stores, Employer Branding, Marketing and Employee Management etc.
Track Session 2C:
Based on Marketing of Emerging Economies, this track was chaired by Professor Sameer Pingle. A total of eight papers were presented in this track session on topics such as Employer Branding, Recruitment Process, Talent Gap in IT Sectors, BRICS etc.
Track Session 2D:
This track was based on Digital Marketing and was chaired by Professor Nityesh Bhatt. A total of five research papers were presented in this session on topics such as Buying Behaviour of Working Women, Consumer Motivation, Digital Marketing, Brand Communication etc.
Track Session 2E:
The chairperson of Digital Marketing track-session was Prof. V.V.Nath. Eight papers were presented that included topics like – Social Media Marketing – A Game Changer of Modern Marketing, Usage of Social Media by Housewives, Indian E-Commerce and Department of Post: A win-win combination, Perceived Risks In Online Shopping Within Specific Product Categories, Features Exploration: Analysis Of Literature On Search Engine Optimization, Digital Marketing Strategies: Understand The Scope, Impact And Identifying The Tools To Optimize Its Return On Investment For Industries, Challenges And Strategies Of Digital Marketing and A study on Emerging market of Smartphone in Younger Generation: Perspective of college going students.
Track Session 2F:
The chairperson for track session brand management was Prof. Meeta Munshi. Papers presented included topics such as – Boys and Their Bikes: Studying the Relationship Using Brand Romance, Brand Attitude and Brand Loyalty; Impact of Contemporary Marketing on Towards Brand India: With Special Reference to Make in India Campaign, Alternate branding strategies for food delivery websites, Paid Advertisement for Brand Building of Academic Institutions: Productive or Counter-productive; Brands, Brand Management and Brand Manager System: A Critical evolution of Coca Cola; Royal Enfield: A Religion in Making and Understanding Reactions Of Youth Towards Social Marketing Campaign.

Perspective Richter 10

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The Cultural Committee of Institute of Management, Nirma University inaugurated its national level event Perspective Richter 10 on 22nd December, 2016. This marked the beginning of a 3 day long fest filled with events from varying domains.

The inaugural session of Perspective Richter 10, 2016 started at around 12:30 PM on 2nd December, 2016. It began with Nirmatatva 1.0 which was the launched at this special occasion. The event began with the lighting of the lamp. The speakers of the session were Col. S.B. Rana who has served in the UN Peace Keeping force from India. He has served at various posts in the nation. The second speaker was Mr. Arjun Vajpai. He is the third youngest Indian to climb the Mount Everest and has several records in his name. Mr. Jay Vasavada, a Gujarati writer, orator and columnist was the third speaker.

Col. S.B. Rana was the first to address the audience. He gave us a brief about the life that he used to have in the Army. They are taught to not think about the safety of themselves and think of the nation. They are always taught to have an attitude of sacrifice. According to him, this is the crux of being a good leader. One should forget about the region and religion that he has and remember that he has the greater responsibility of serving the nation. He presented a case study based on an incident that occurred at their camp base and asked the students to draw learnings of management from the same.

Mr. Vasavada took over the session next. He mentioned that today’s generation, the i-gen is the generation of dare and dedication. They should have a lot of love for their work and run the extra mile to achieve their goals. The three important decisions that i-gens should take in life are what they should do, whose company should they keep and how should they proceed to achieve their goals. Original thoughts, ideas and intelligence will help you remain immortal in life. One must not always think of being a commander or a boss but also possess some kindness in heart.

The 3rd session was taken over by Mr. Vajpai. He talked about his experiences being a climber. He found his interest in climbing at a very young age and decided to focus more on sports in his school days.  Loving something, he believes, is of utmost importance to achieve the goals. This unstoppable dedication of his helped him get the title of the youngest to climb the Everest at the age of 16. His journey wasn’t easy both physically and mentally. He is a strong believer of the fact that if you have a dream in mind, then no hardship in this world will be able to stop you from pursuing it.

Following the inaugural session, the various clubs and committees busied themselves in conducting their events. The various events that were conducted during the day were Rasprava (conducted by the HR Club of IMNU), Markenova ( Conducted by the Marketing Club), Pratidwandi (Conducted by News Junction), Valar Morghulis, Prayaas, Inferno (Conducted by the IT Club) and Media Intelligence 360° ( Conducted by the Media Committee). All the events brought up new ideas in an exciting way for the participants. Teams from various B-schools like IIM Ahmedabad, MICA, PUMBA, IRMA showed great enthusiasm in all the events.

The 2nd half of day one began with ‘Laughter Lounge’. Comedian Angad Singh Ranyal from East India Comedy had come to the college for this event. Mr. Ranyal recently made his foray into professional standup comedy as a member of East India Comedy (EIC). He regularly features in the premier ‘Best in Stand-Up’ shows at Canvas Laugh Factory and the Comedy Store. He has already written for comedy specials like Comedy News Network etc.  The audience was thrilled with his take on contemporary life situations in a funny manner.

The Dramatics Club of IMNU next organized Rangmanch, an inter college drama competition. The teams presented on various social issues such as ‘excessive use of mobile phones’ etc. Some of them also presented on famous epics such as The Ramayana.

Also, Fiesta, the Music and Dance Club, had organized a singing competition where the participants battled it out melodiously.

MotoTycoons, the bikers gang came to Nirma on day 2 to stun everybody. They carry the impression of being the 3rd rank stunt showstoppers across India. The massive reputation that was built up ensured huge crowd who anticipated the smelling of rubber getting burnt live on road. There were 3 bikers all in all along with their team manager. The names of the bikers were Rohitesh, Bunty and Inderjeet. A massive reputation these bikers carried with their names. One of them was XDL No 1 rank in India while the other was No 7 rank XDL in India. Bunty was 4th XDL rank in India when it came to stunt performance. These bikers were associated with MotoTycoons and have performed 30 shows in the Buddha international circuit at Delhi. The stunt bikers are TVS sponsored official riders and have performed in various events of MTV stunt shows.

The crowd was literally awestruck with the level of courage and talent the bikers exhibited. The bikers seemed to have showcased a perfect blend of speed, precision and control to enthrall the crowd and give the value of their money. Smoke rushing out of the exhaust, Tyres leaving a black trail on road, heart beats pausing every now and then and the blink of an eye capturing the most amazing and daring  exhibition of courage on road. The energies were high as the music beats and so were the crowd who gave a big round of applause with a huge roar to end the event on high.Round 2 of Lynx was conducted by Optimus club of IMNU. No of teams that participated were 10. The teams were given a case study simulation based on logistics beforehand. Teams had to submit the case solution and present it in front of the judges.  Mr. Samir Mankad, the external judge along with Mr. Rajesh Jain, the internal judge assessed the teams on the basis of Rubrics sent beforehand.

Biz-zine event was conducted by expressions club in the evening. A total of 13 teams participated in a time bound thrilling series of rounds. Teams had to solve Jigsaw puzzle, Sudoku, Crossword and Make a logo to qualify for the next round. Total of 10 teams were selected by Mrs. Khyati who will fight in the finals for ultimate glory.

The Final round of Pratiti was conducted by XquizIT club. Mr. Bhushan Patel was the external judge who assessed the participants on various factors. The round consisted of buzzer rounds followed by general quiz that tested the Intelligent quotients of the teams along with presence of mind. IIMA became the winners in the event and stole the glory.

Round 2 of Magnitude F was conducted by Finesse . The rounds consisted of an audio visual quiz that had to be jotted down on paper pen. It tested the financial and general awareness of each team along with sharp presence of mind.

Rasprava was conducted by the Imprintz club. External judges were were Mr. Pradosh Joshi, CEO & Consultant head at Talent India Solutions as well as Director at Golden Institute of Management, Goa and Mrs Manisha Patel, TPO at school of engineering & applied Science, Ahmedabad.  The round consisted of case studies, presentations and situation based roleplays that tested the teams with soft as well as hard skills.

The 2nd half of day two began with ‘Drape In Vogue – The Fashion Show’. The event was judged by Ms. Aarushi Sharma, Senorita, Miss International India 2016 and this made the event more special and eye-catching. 23 girls from IMNU and other colleges showcased their ramp walk talent in front of the huge crowd who was present to witness this amazing fashion walk. The WINNERS will get direct entry in Miss India Senorita contest or one of the international platform of senorita India and shall get groomed by the renowned Industry experts from the fashion & glamour world !

The Final day of Perspective Richter 10 was special with performers like Mooralala Marwada and Arjun Kanungo coming to the IMNU Campus. Mooralala Marwada mesmerized the audience with his melodious Poetry of Kabir, Mirabai, Ravidas and others. The Sufi Night performer has performed Live with MTV Coke Studio. IMNU auditorium, completely packed with audience, witnessed the magic of Sufi Songs. The night of the final day of PR 10 was the attraction and the most awaiting moment for all the IMNU and other college students who were present to try their luck in different events. It was the time to dance on party songs after the hard work and efforts everyone had put in, during the last two days. When the performer for the night was Arjun Kanungo, it was guaranteed to be a power packed concert.  Arjun Kanungo, set the stage on fire with his popular songs and various other party tracks. He is a singer, composer, producer and an actor. He is Best known for his debut single ‘Fursat’ and ‘Baaki Baatein Peene Baad’. Arjun has won the Jagjit Singh Award for Best Music debut and PR10 concluded with this amazing concert by a singer of such caliber.

Final round of Media Intelligence 360 was organized by The Media Committee of IMNU. The 8 teams that made it to the finale were judged on factors like Confidence, Voice Modulation and Content where they were supposed to act a Radio Jockey on the randomly picked topic. This event had renowned panel of judges which involved Mr. Arvind Vegda, the popular Gujarati Folk singer and Big Boss 9 contestant, Mr. Devang Bhatt, Channel Head, Mr. Naishadh Purani, renowned ex-RJ at Red FM and Miss Ancela, a photo journalist from a famous daily in Ahmedabad. The teams were on cloud nine when they got to know that they were to be judged from eminent personalities like these. IMNU team grabbed the First place with an exceptionally remarkable performance. The SIESCOM, Mumbai team took away the Runner Up prize.

Final round of Excavate was conducted by Clique – IT Club of IMNU. External judges were Mr. Harshal Arolkar, Associate Professor, GLS University and Mr. Akshay Durugkar, Senior Analyst, IQR Consulting. The teams were given huge data sets and they were supposed to analyze the Stock Market Data and find meaningful insights. IMNU Team emerged victorious while Symbiosis Institute of Banking and Finance grabbed the Runner Up prize.

Halla Bol, a Nukkad format event witnessed some amazing performances by the teams from different colleges. Mr. Chirag Modi, Owner, Ouroboros Theatre Company judged the teams on minute details like expressions, audience connect, voice modulation and concept. The Team from KVKS, Kachchh University won this nukkad event and team from IMNU took the runner up title.

The final round Markenova, which was organized by Niche – The Marketing club of IMNU judged the teams on Case Study Presentation. Teams were given cases related to Marketing verticals and they had to develop new solutions to solve and present the case studies. The team from NIBM Pune grabbed the first prize and IMNU team took back home, the runners up title.