10th Institute Seminar

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The Institute of Management, Nirma University conducted the 10th Institute Seminar for the academic year on the 29th of January, 2016. The theme of the seminar was “How to Kill Your Start Up” taken up by Prateek Goyal, Founder, ZeroWaste. Mr Goyal opened the session by listing the benefits of starting up a business, the most prominent of which was that it did not have to confine itself within all the boundaries set by capitalism and socialism that most other businesses need to. He said that the goal of a start-up is not the mere activity of starting up but the constant learning that one attains through the process. A pointer he delightfully imparted to budding entrepreneurs was that the location of the business as well as the target market selection are of paramount importance. He also mentioned that the turning point for a start-up will always be that of conversion into materialization. He told everyone to refrain from starting up half-heartedly and step forward in full steam. Mr Goyal concluded with the idiomatic advice to “Be like the Flintstones” – drive a car but pedal it yourself.

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NICOM 2016 (Day 3) 9th January, 2016


Day three of NICOM started with Mr. Hasmukh Patel (IPS) addressing the students on the topic of change management. He spoke about his experience in Bhavnagar where his first mission was to create respect for law through strict and impartial enforcement of law and responsive and accountable police administration. Sir spoke about how he started with implementing small but important steps such as instilling a sense of security, involving people in their own security etc. He also elaborated on their strategies such as behavioural change strategy and motivation strategy.

The second speaker of the day was Ms. Komal Shah from E-Spark, Viridian Ventures who spoke about accelerating entrepreneurs. Ms. Shah talked about a host of topics such as valuation versus value creation, differentiation versus me-too products, red ocean versus blue ocean and desperation versus creativity. She explained the concept of a red ocean, an intensely competitive market where a customers is pulled in many different direction by numerous companies/brands. In such a scenario, a start-up should ideally attempt to create a small niche out of the red ocean; create their own blue ocean where they are the market leaders.


The chief guest for the valedictorian session, Professor Ajit Prasad, Director, IIM-Lucknow, conducted the session on The Crisis in Global Strategy. He started the session by emphasizing on how the Indians are too obsessed with quantity nowadays, as opposed to quality. The difference between strategy and operations efficiency was discussed. Prof. Prasad mentioned that the managerial obsession with growth is hazardous to strategy and how positioning is as important a part as strategizing is. The guest of honour Mr. Sesadri Rajaram, Managing Director, Erhardt + Leimer then took over the stage to discuss about globalization and operational efficiency. He said that successful strategy goes hand in hand with sustainability. Compliance with physical and social environment is dire, and contribution from our side to the community should take place.

The Best Paper Awards were distributed by Prof. Nikunj Patel. The second prize went to Professors Sweety Shah, Amola Bhatt and Shahir Bhatt and the first prize went to Professors Ritesh Patel and Mitesh Patel for their contributions to the field of management.12472398_1026313230761660_6079443804158564856_n

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NICOM 2016 (Day 2) 8th January, 2016

The first plenary session of Day 2 was presided by Mr. Sanjay Kaul, IAS and Mr. Chirag Dhebar, General Manager & Competency Lead, TCS.

Mr. Sanjay Kaul talked about innovations and start-ups in India. He gave out a different perspective to the topic saying that entrepreneurs take up a business to earn profits whereas start-ups have the fundamental of trying out something new. As education grows, economy improves, and there is more disposable income, an increase in technology and connectivity; creates great opportunities for start-ups. Fast internet penetration in India has been an important source for the start-up culture. India is the fourth fastest growing start-up country in the world, with cities like Bangalore, Hyderabad and Ahmedabad being its fore-runners.

Mr. Chirag Dhebar talked about Digitalization. He changed the words Digital India to Digit-All-India. He originated the digitization of all things in India, just like Aryabhatta created the number 0 and Bhrahmaputra explained the use of the same. Mr. Dhebar analogized the ancient digitization with the modern day digitalization. He asserted that Indians have not only the correct technology but also value the appropriation of its uses. Sir discussed about the contribution of MBA students to digital india through training and skill building projects. He concluded with the staunch belief that technology is the only choice for us to create a collected knowledge economy through digital India.

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NICOM 2016 (Day 1) 7th January, 2016


The 19th Nirma International Conference on Management (NICOM), organized by the Institute of Management, Nirma University (IMNU), commenced at 10:45 am on 7th January, 2016. NICOM has been an annual event at IMNU providing a platform for an interactive discussion between academicians and industry veterans on a plethora of topics under a common theme. The conclave started with a welcome address by Dr. S. Garimella, Director, Institute of Management, Nirma University. Director General, Anup Singh then spoke of ambiguity and uncertainty in this day and age and provided with encouraging words to fight challenges in the face of the same.

The guest of honour Mr. Ramakant Jha addressed the audience by imparting knowledge on how the aspirations of society grow with corresponding growth in various fields. He also discussed about smart cities and the fuelling it provides in the overall development of the 1910545_1025094520883531_7673397578633480370_nnation.

Dr. Ram Shankar Katharia, Minister of State for HRD, the chief guest for the day, then addressed the audience with thanks for the invitation and the chance to impart his wisdom to budding managers. He spoke of how Gujarat has shown commendable development in the past decade and extended the accreditation to Prime Minister Narendra Modi. The country has come a long way from the poverty and lack of education that it witnessed a few years back, although the issues still exist to quite an extent today.

The post lunch session began with Mr. Dipesh Shah, VP GIFT City and Mr. Shishir Rai, AVP, GIFT City, addressing the students on the topic of “Developing Smart City in India-Experience of GIFT City”. Mr. Rai spoke about how building a smart city needs smart planning. What makes GIFT a smart city is its smart plan and structure. Mr. Shah first defined their concept of GIFT City as smart in terms of economy, mobility, financial services and IT. He went on to elaborate on the features of GIFT City which are many and varied- smart infrastructure, technologically driven, retail and entertainment hubs, fire safety, security, energy management. Mr. Shah ended the session by saying that any vision or concept requires hard work, dedication and perseverance.1914540_1025747047484945_342464294920148592_n

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Santa Claus is a Business Graduate.

Tis the season to be jolly.
But there’s one person who’s working extra hard, and that’s Santa Claus. There are a million kids in this world and supposedly one Santa. Clearly, his task is highly challenging. But Mr. Claus ho-ho-ho’s around the world and makes sure everbody get their presents ‘Just-in-time’ for Christmas. Clearly he is the master of lean manufacturing, manufacturing exactly to meet the customer demands.

And have a look at the variable demands. Each kid wants the finest of the toys, and the most unique ones, and Santa’s elves function with interdepartmental conformance. Whether it’s wish identification,  manufacturing, packaging or delivery, there are minimum defects, thanks to Santa’s ‘Green belt’ in Six Sigma.


Of course managing the thousand elves and eight reindeers is a huge deal, especially at the North Pole. Rudolph helps out in the elf-resource department, and compensations are paid in children’s smiles.

Santa has his own exceptional marketing skills. The brand imagery of read suit and white beard has worked well for him, leading to high recognition and recall with the children.

Most importantly, Santa has established excellent international relations, delivering to almost all of 196 countries around the globe.

Santa has mastered the art of management thanks to his faculty at the North Pole. This Christmas let’s learn a lesson or two from our Institute, and try to improve our businesses like Santa’s extraordinary enterprise!

Merry Christmas!

Courtesy:  Radhika Patel, Media Committee 2015-17.

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