Roomies – 29th October, 2015

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On Thursday, October 29 2015, Expressions, the Fun Club of IMNU was back with a bang with their third calendar event of the year – Roomies. It was a three-round event for the title of Best Roomies, which had students from across IMNU excited to be titled the best set of persons living together. The first round of the event was an online one requiring the participants to make collages of themselves which include both roommates in the pictures. Judgment was based on creativity and the ability to display the strong bond that they would share. The second round saw the participants make bridges out of a limited number of newspapers which were judged on strength. The amount of load the bridges could withstand was an obvious metaphorical homage to pressure that their friendships could sustain without collapsing. The third round of Roomies had the participants involved in several sack races and its variants different constraints. The winners of the event were Himanshu Tyagi & Arpit Kothari and Vaishali Chauhan & Esha Segan for the boys’ and girls’ categories respectively.

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Ayatana 2015 – The Sense Sphere – October 17, 2015

The Institute of Management, Nirma University had initiated a Marketing Conclave called AYATANA 2015 – The Sense Sphere, held every year to give an opportunity to the students to interact with and learn from industry practitioners. Marketing professionals from various reputed organizations shared their insights on relevant marketing themes. The conclave was meant to be a platform for idea-generation and stimulation of novel marketing thoughts. This year the proposed theme of the conclave was “Marketing in India: Opportunities and Challenges”.  The conclave was held on 17th October, 2015 at the IMNU Auditorium from 09:30 AM to 04:45 PM.


Mr. Kishore Chakraborti, Vice President, McCann Erickson India inaugurated the session by throwing light on the rapid developments taking place in the present business world. The ever-changing dynamics of the industry poses a challenge to marketing as one can never be certain that the strategy they follow is the sure-shot way to success; what proved successful a few months back might very well prove to be disastrous today. Mr. Chakraborti thus emphasized on the death of the old marketing strategies. He went on to state that the new winning formula is: share, care and empower. Competitors are not the biggest enemy anymore. There is a marketing warfare going on but that doesn’t require you to decimate all of your competitors. There is room for everyone to succeed. In a scenario like this, traditional marketing rules change. To showcase this changing trend, Mr. Chakraborti exemplified Proctor and Gamble’s strategy of sharing with their competitors any idea that does not fit with their business goal. Thus, there is no ‘one product, one solution’. Today’s solution might spell doom for you tomorrow as it will not motivate you to innovate any further. Change is the key – if you don’t others will. You might change either to win or to lead, but change is imperative. The speaker spoke of the challenges of change: technology, communication and connectivity, media and consumer. Mr. Chakraborti concluded his session by accentuating that tapping the value and the privacy of the emotions of the consumers is the path to success as these are the factors that cannot be copied by any competitors.


Ms. Debadutta Upadhyaya, Co-founder and CEO, Timesaverz Dotcom Private Limited addressed the first session on ‘marketing to an e-consumer’. She spoke about how the mode of communication across all generations is shifting to the electronic medium. In such a scenario, consumers have exposure to numerous knowledge banks and contents. As a result, today’s consumers think they know everything. Thus, the first thing marketers need to keep an eye out for this breed of consumers, who have all the information they need at their fingertips. The next most important thing the company should focus on is trust. The first and foremost question in every consumers mind is always – “Can I, as a consumer, trust you as a brand?” Trust makes the difference between the choices consumers make. The way the brand makes the consumer feel safe about transacting with it is what builds trust. Return policies is also one of the methods companies adopt to build trust. Ms. Upadhayay went on to speak about how companies should never be afraid to go an extra mile to build trust and the sense of security among its consumers. The third focus of companies should be the consumers’ time. This is the generation of mobiles -consumers do not want to go beyond two clicks and three taps. They do not want to deal with a company that asks for anything more. Thus, companies are focusing on designing in order to enhance their communication strategies. Consumers do not have loyalties today – they switch from one brand to another depending upon the price, value and benefits of the offering. They make quick decisions. As a result, all companies should focus on targeted communication in order to align their products better with the right set of consumers. The speaker concluded the session by enlightening the students about how marketing is more of an external communication than internal. Companies that succeed the best are the ones where the employees are the most energetic cheerleaders, the most ardent advocates of the company in a manner that arouses respect.


Mr. Pramit Ghosh addressed the 2nd session on “Changing face of marketing communication- Their impact on modern marketing professionals”.
He talked about the various aspects of the marketing communication and provided example of how the social media platform was used extensively to make the content viral in the Nirbhaya revolution, revolution in the Arab nations. What worked in the favor of social cause marketing is that it provided stability, security, disruption and innovation. Talking about the factors affecting consumer decision, he spoke about the importance of the word of mouth, research, feel and pricing strategies. He rightly pointed out that there is no closure in marketing. Marketing communication is a never ending process. It’s not just about good marketing or bad marketing, it’s about how you target the consumers and use last minutes push to change the decision of the consumers. The marketing communication has 3 parts to it: discover, design and deliver. He talked about how in today’s times, it is possible to discover a multi media campaign and create a buzz using the ground events, worldwide rollout. Today marketing is a 49000 Cr industry in India, of which 45% share is taken by television while 35% by print and the rest 20% by digital media. He also showed the videos of the “SMALL BUSINESS SATURDAY” initiative in the USA which has captured the imagination of 103M people and shown us how even non paid content can go viral.

Ms. Amandeep Kaur – Head – Marketing Communications,
addressed the 3rd session. She spoke about Marketing Communication 3.0. She said that newspaper advertisement are about to become obsolete. The world has shifted from newspaper to mobile. Today’s news is always trending on Twitter and Facebook. Most people know only those news which are on Facebook and Twitter. Thus the traditional marketing is not relevant anymore. There is change in ways of designing advertisements. She also said that the advertisement shouldn’t be only platform based. There are no more single platform advertisements. The campaign should have a motive or message rather than being on a platform. Social campaigns get the across platform pushes automatically because the people can connect to them and so they themselves spread the campaign. Integration is not that the same campaign should be on different platforms, it is when one platform feels the success of the other and in a social campaign the campaign are automatically made popular across platform. She also emphasized the fact that social media shouldn’t be treated as a broadcasting channel only by the brand, consumer has a say in brand perception. Social media is transferring Brand communication to Consumer communication. She said that for a campaign to be successful, campaigns should be backed by consumer insights.


Mr. Shalabh Saxena conducted the fourth session, based on Rural Marketing. Mr. Saxena holds the position of Head – Brand and MarCom at Bajaj Auto Ltd. He initiated the session by claiming his intent as a marketer to bridge the gap between text and practice. He explained what practices the marketers actually follow in the real world, and how they get the message across. Mr. Saxena emphasized on the power of word of mouth by quoting that “USPs are Usual Stuff People Say”. As survival is awarded only to the fittest in such a cutthroat competition, making better products is more a necessity than just a ladder to success. The only alternative to that is to be dramatically and demonstrably different. He explained the latter part by showing a video which exemplified what methods are being undergone to provide experiences to potential buyers in order to validate your claims. Catering to different needs is an important part of marketing and essential to surviving. He concluded the session by advising to start using traditional methods and yet plan for long term sustainable growth.


Mr. Sanjay Sayani, Director – Corporate Communications, Branding & PR, DSK Group. He gave insights about the changing trends in the advertisements. He conducted a very interactive session with the audience. He shared his vast experience in the industry with the audience. He said that nothing dies in the advertisement world – the form may change with everything stays and thrives on. He showed a few advertisements and explained the impact that these advertisements had on the general public. He could connect to the audience and the learning provided by him was very beautifully received by the students. It was a very enriching and enjoying session.

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Arthoday – The Finance Conclave 2015

Arthoday 2015, the finance conclave of Institute of Management, Nirma University, was organized by the Finesse, the finance club of IMNU. The conclave commenced at 9:30 AM on 10th October, 2015, with the theme, “Emerging Trends in Finance”.  The session was inaugurated by Shri P. C. Sahoo, Regional Director of RBI Ahmedabad. He spoke about financial inclusion, financial literacy, foreign exchange management and effectiveness of the Pradhanmantri Jan Dhan Yojana. He emphasized, how with burgeoning economic growth, the income distribution pattern also should be given equal importance. This is where the RBI plays a crucial role as it has been focusing on furthering inclusive growth. It has developed banking infrastructure to include more and more people, has set up specialized institutions like NABARD, SIDBI etc. The advent of technology helped achieve this goal as with the help of various technological advances people dwelling in far-flung remote places could be easily reached. Shri Sahoo talked about how the ultimate objective of RBI is to make financial inclusion a viable business model by shifting from a cost centric to a revenue generation model. The idea is to create an interactive culture and a sense of healthy competition amongst the various banks operating within the country. The RBI aims at developing flexible delivery channels to achieve financial inclusion which culminated in formation of the Pradhanmantri Jan Dhan Yojana.


The first session of the conclave was headed by Mr. Chetan Shah, Sr. Vice President, HDFC Bank Ltd.  Mr. Shah talked about the need for the gradual and continuous technology up gradation in PSU banks. The theme of the session was “Future prospects in Banking Industry”. The evolution, the structure of the banking system and use of technology for digitization was the main focus of the session. He pointed out the difference between the 11 payment banks which have been given grant in-principle and the small banks. He also acknowledged the fact that how HDFC has been ranked 45th and SBI ranked 46th in the list of International banks as against none till last year. Despite all the resources that are at the disposal of the banks the penetration of banks in India is very low. It has been unable to reach the last man at the grass root level. He also talked about the rapid strides that banking sector has taken with the help of mobiles, internet banking and extension of ATM stations. Mr. Chetan Shah also gave an example that how there will be one common account number of 26 digits in coming 2-3 years that will help transaction of money from one place to another place anywhere on the globe with ease. The use of the digital channel helps in increasing the scope for tailored customer satisfaction.
He stressed on the need to improve the reach of banking sector and commented that Indian banking industry is expected to recruit 100000 professional in the banks in the coming 4-5 years.


Mr. Chetan Shah and Prof. Shantanu Mehta

The second session was presided by Mr. Mukesh Gandhi, Co-founder & Director Finance, Mas Rural Housing and Mortgage Finance Ltd. Mr. Gandhi talked about experimenting with small finance banks to achieve financial inclusion. He started the session by explaining the pivotal role of banks in wealth mobilization and demand creation; which ultimately leads to economic growth. Mr. Gandhi pressured on the importance of financial inclusion, and how over the years, people and governments have contributed to achieve the same. The first step taken up to achieve financial inclusion was the nationalization of banks and creation of branches, back in 1969.This helped a great number of citizens to use banking services. However, these banks faced an issue of viability, as rural sector banks could not thrive. In the subsequent years, priority lending and small loan lending by banks became popular and led to 50 % financial inclusion. However, commercial banks do not find this lending financially viable and hence they resist this option. Mr. Gandhi also commented that apart from the Government and banks, young individuals could also contribute in financial inclusion by microfinancing options. Attempts at microfinancing have been highly successful. This idea of lending small loans to poor and rural borrowers generated another idea, that of small finance banks.

RBI set up certain regulations for such banks; currently around 10 small finance banks have been established in different regions of the country. The Government and RBI are experimenting with small finances, with a view to testing what particular model may succeed to achieve close to 100% financial inclusion.


Mr. Mukesh Gandhi

The third session was addressed by Mr. Prosenjit Kundu, Senior VP and Treasury Head, TEOCO Corporation, USA. The topic for the session was “The Changing face of India’s International Trade”. Mr. Kundu started the session by advising the students to adopt a broader perspective. He spoke about globalization and how it has affected the Indian economy. He emphasized on the importance of resources, both physical and intellectual. He stated his belief that India is blessed with a solid pool of knowledgeable resources and strong, intelligent manpower which needs to be utilized completely. Exports and imports are not limited to materials but also include services. Mr. Kundu’s main point was to focus on trends quoting that in statistics, “Trend is a friend”. He exemplified how even the most trending items dropped down to make losses and that accentuated the fact that one must follow the trends in present to maximize profits. Analyzing the dynamics of international trade, he came to the conclusion that developing countries are where most of our imports come from and also where most of our exports are directed. This implied the fact that developing countries are essential to our trade scenario. He ended by claiming that ideal happiness would have resulted from the total exports being just higher than the total imports.


MR. Prosenjit Kundu

The last speaker of the session, Mr Rakesh Valecha, Senior Director, Corporate Rating India Ratings and Research Private Limited, spoke about the credit markets in India. He spoke about the sensitivity of sectors to depreciating of rupees. He said that there are two set of corporates – High level, they continue to re finance and are higher on credit curve and low level. He said that the availability of banks is also a challenge. The main factor he highlighted was that dollarization of balance sheets: IMF report on financial stability-emerging economies have foreign currency debt, emerging markets will be difficult and vulnerable. Amongst 50 percent of their crust also depend a lot on foreign currency venture, thus if foreign currency starts depreciating a lot, they have huge risks for these customers.


Mr. Rakesh Valecha and Prof. Nikunj Patel

(Content Courtesy: Media Committe; Photo Courtesy: Pratikriti)

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Chillar Party – 7th October, 2015

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The evening of 7th October began with the merry laughter of innocent children. This laughter and merriment owed itself to the Chillar Party event organised by the Expressions Club of IMNU. The event was meant as a fun occasion for the Saral kids and was a part of the Joy of Giving week.

The event consisted of fun games and competitions which saw participation from the students of IMNU alongside the Saral kids. The first round was the age old spoon and lemon race. The kids had a gala time trying to outrun each other with the spoon in their mouths. The second round required the participants to run a race with a balloon between their legs. The challenge was to win without letting the balloon drop. The third and final round was the well-loved dog and the bone game. Each round had 2 winners and they were given prizes such as tiffin boxes, chocolates and pencil boxes.
In a heart-warming gesture, Expressions distributed a delicious chocolate cake amongst the kids and also gave them a crayon box each.

One of the best parts of the event was that the event was completely funded by money Expressions raised themselves. With this cheerful and uplifting event, Expressions surely sent home a bunch of happy kids that evening.

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BizQuiz 2015

Derek O’Brien has said, “”The more you use your knowledge, the more you have it to use”.

Business Quiz is one of the best ways to pit one of the finest minds in Indian B-school. The event was conducted by the official quiz club of IMNU, XQuizit. This was an offline event, open for both first and second year. Total 20 teams participated (each team consists of two members) in prelims rounds 1 and 2 which are written questionnaire.In the first round, teams consisting of two members each were given 20 questions. In the 2nd round, all the teams were given a list of 30 companies and were asked to sort these companies as per their sector. The top 6 teams after the 1st and the 2nd round qualified for the 3rd round.
12079975_956718477709506_1701124651710997819_o The final round was divided into 3 rounds. The 1st round was the visual round where the participants were given a collage of a company, person, place, building, and they had to identify the maximum number of pictures from the collage. In the 2nd round and 3rd round, the contestants were given descriptive questions and were asked to identify X and Y. The teams were given 1 minute to answer each question with passes allowed in 3rdand final round. The finals were fought with immensepassion between the 6 finalists, each of them fighting it out for ultimate supremacy.


In the final round, for every correct answer teams were given +50points while wrong answer carried negative marking of -25 points and +70 points was awarded for answering correctly after the question was passed. In the end the Top 3 teams were given cash vouchers of Rs. 1500, 1000 and 500 respectively by Flipkart.

12138468_956718454376175_475423317390438430_o Champions: Team Shailooz

1st Runner’s up: Lolenaath

2nd Runner’s up: C186J.
( Content Courtesy: Media Committee; Photo Courtesy: XQuizit )

Categories: Exquizite - The Quiz Club, XQuizit - The Quiz Club | Tags: , , | Leave a comment

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