Filmy Hai hum…..

Yes we had a real Akhaada in the campus of IMNU,the akhaada for all the filmebaaz.The chehre club of IMNU,held an event,Filmy Akhaada on the 4th of September. By the time registrations were closed on 2nd September 2014 the event had received 39 entries.

The event involved two rounds: ‘Gup Chup Gana’ and ‘Snakes and Ladders-The Akhada’. In the first round the teams had to play dumb charades. Out of the three participants in a team one of them had to mime three songs assigned through a chit-pull system and the other two teammates had to guess the songs. Each team was allotted one minute for this task. The top seven teams to guess the most number of songs in the least amount of time would qualify for the second round.The top seven teams were shortlisted for the second round.

For the second round a large replica of a snakes and ladders game was sketched on the floor just outside the mess. It was a 7×7 game board with 49 squares. From each team one member had to throw the die, the other had to perform a task and the third member was supposed to move on the game board. Like the previous game the task would again be assigned through the chit-pull system. Only when the second member of the team performed the task would the third member move from his position on the board by the number obtained from the die. Movement on the game board was based on the standard Snakes and Ladders game rules. The only twist here was the tasks which were tongue twisters, dumb charades, JAM and other such time based tasks. The top three teams to reach the finishing line or closest to it within an hour would be declared winners.

The winning team-Special 3 were awarded with backpacks, the 1st runner up team-Ek Chutki Sindoor were given pendrives and the 2nd runner up team were awarded coffee mugs.

Overall the event was a huge success and was appreciated by all the participants.


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Marketing is an important business function. Changes occur at a very fast pace and hence it is imperative that the students stay up-to-date with the new industry practices. Keeping this thing in mind, the Institute has initiated a Marketing Conclave called AYATANA – the Sense Sphere, which is held every year, to give an opportunity to the students to interact with and learn from industry practitioners. Conclave is intended to be a platform for idea-generation and stimulation of novel marketing thoughts. This year the proposed theme of the conclave is “Marketing in Practice”. The conclave was held on, 6th September, 2014 at IMNU Auditorium. Satish Kulkarni,VP – Project Sales and Service, Asian Paints commenced the very first interactive session by asking the students the current consumer trends of the market and discussed how with the advent of digital media and increase in spending capacity of the consumers, the marketing strategy has also changed drastically. The next speaker was Mr Atul Garg(Accounts Director – Cogito Consulting) who used two cases – James Bond movie franchise and The Body Shop to make the students understand brand management, urging them to look from “the brand’s perspective”.

The afternoon session, focussed on modern media with first speaker,Mr. Kaushal Bhatt, Head –Marketing and Srategy, Streebo, who specified that digital marketing is simply a different approach to traditional marketing. Now, people are using computers, laptops and Smart phones and it makes better sense for the company to reach the customers through these media rather than advertisements in newspapers and magazines. For a change, we had a lady speaker this time, Ms. Mohita Arora, an independent consultant in the area of marketing. She started asking the students about the most famous viral campaigns and then highlighted the most recent and successful viral campaigns –ALS Ice bucket campaign.

Last but not the least,came the session by Amit Das – Executive VP – 3I InfoTech, who spoke on the trend of data analytics. Data is generated everywhere, in all the small and simple decisions that we take in our daily life. Now, a large proportion of customers are turning online through their smart-phones. Then, Manoj Menon, Group Business Director at IMRB started the ending session by defining the buying behavior of consumer and explained this by giving an example of beverages. He said that consumer’s buying behavior changes in accordance with regions and culture and hence there was a need for segmentation for effective marketing.

(Content Courtesy:Media committee;Photo courtesy:Pratikriti)


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Bollywood Chaska!!!!!

Dialogues and movies are the part of our life. Generally, after a week of busy and hectic schedule, people remain excited to know which movie is released on Friday. Some are big budget movies with powerful star-cast and some are small budget movies. Some do well and set a high benchmark, some don’t do well and nobody comes to know when they came and when they went. Similarly, when we talk about the audience, there are some who don’t watch movies at all, some select wisely to watch the movies, and some have the CHASKA to watch every movie that hits the floor.

To measure this CHASKA among the students of IMNU, Expressions club came up with the event BOLLYWOOD CHASKA. The event was played in 3 rounds. The first round was a crossword round where the teams were tested on their knowledge about the movies, actors, songs etc.

Then came round 2, where they had to play an audio-visual quiz. The quiz had 13 questions, and all of them were intelligently framed to make the competition tricky and interesting. From this round, five teams qualified for the final round, which was a ‘Pictionary’ round. The teams were given chits on which one name of movie, actor etc. was written and one person from team had to draw it to other members of the team.  This round went to a nail biting finish which ended up in a tie between Team Three Idiots and Team MAK. In the tie breaker, another round of Pictionary was played where Team MAK defeated Team Three Idiots.

Nina Muncherji, Faculty IMNU, came in as the chief guest for the event. The excitement and enjoyment was quite evident among the contestants. In between rounds, the trailers of the upcoming movies were also being shown to make the environment FILMY. The contestants reciprocated it by great cheering. Famous dialogues could also be heard from amongst the contestants. Overall, it was a nice event where everyone participated with full enthusiasm.

(Content courtesy:Abhinav Prakash;Photo courtesy:Expressions club)


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PRAYOJAN 2014: The Operations Management Conclave

Institute of Management, Nirma University organized its very first conclave for the year, Prayojan – The Operations Management Conclave with the theme Global Excellence through Innovation. The conclave proved to be a forum of interactive discussion between the students and industry. The inaugural session was addressed by Mr. Kel Kearns –Plant Director, Ford Assembly Plant, Sanand. He started the talk by saying that ‘Technology is the master of the change’ and across his speech, specified how technological innovation is a necessity to survive in an arena where customer’s demands are changing and growing every day. The second address was given by Mr. Sukhendu Patnaik –Head (Business Excellence, Asia Pacific Region), Abott, Mumbai on problem-solving methods. He correctly quoted, that, ‘A problem well-defined is a problem half- solved’. He also discussed about the problem solving techniques which includes 5Ws (what, when, where, who, why) and 1H (how) approach.

              The third address was given by Mr. Yatindra Sharma- MD, KHS Machinery, Ahmedabad. He started by quoting ‘Innovation is the new buzzword of corporate segment’. He specified that to succeed in the manufacturing sector through innovation, India requires an innovative technology along with committed people and a potential to change the business upside down. The fourth session was given by Capt. Sansaar Singh Chaube- GM & Head of Marine Operations, Adani Port, Mundra. He specified that to survive in the coming years of growing competition an innovative frame of mind needs to be developed. The one who is ready to go out of his/her comfort zone will survive.

         The post lunch session was addressed by Dr Rajiv Desai, Sr VP, Alembic Pharma, Vadodara. He spoke about Organizational Excellence through continuous innovation. He addressed the crowd showcasing real life examples of the supply chain in an organization and quoted that ‘Innovation is building right product at the right time’. The next session was addressed by Mr Amit Sharma, Associate VP, Future Retail, Mumbai, on the topic ‘Supply Chain Management in Retail’. He correctly specified that, be it marketing, advertising or sales, growing demand cannot be satisfied without assuring a proper supply chain management. The valedictory session of the conclave was addressed by Mr. Yash Sowale, Business Analytics Expert, Capgemini, Pune. He continued the session by explaining how Big Data is helping in innovation.

As evident it was,the conclave provided a perfect mix of different segments of operation management and how these segments begird the present working and future prospects of an organization.

(Content courtesy:Jijo George;Photo Courtesy:Pratikriti Club)


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The Marketing Club of IMNU conducted its first event – Brandwizer, for the current academic year. Chocolate room and Blue Heaven Unisex Saloon were sponsors of the event. There was high enthusiasm seen in the participants and the audience showed up in huge number to cheer their classmates.  Around 261 students registered for the event where they were divided into team of 3 members. The main idea behind organizing the event was to provide platform to participants to showcase their creativity and talent

The first round was named “Brand-O-Cross” where the participants had to solve a crossword of 30 questions within the time limit of 7 minutes. The questions tested the knowledge of Taglines, Brands ambassadors, logos and CEO’s of some well- known companies. Top 14 team were selected for Round 2.In the 2nd Round the Teams were given a product name and were asked to make jingle and tagline for the same with an option to include one of the 5 characters provided by the Niche team. The teams were judged by the senior Niche members on the basis of their guessing the product in 1 min, their creativity and how well were they able to sell and promote their product.

In order to motivate the crowd and promote the event, Niche team provided vouchers to the first 15 entries and the teams qualifying for the second round. “Team bone” won the final round followed by “Team NCNC”. “The marketers” team were given brand recognition award. Overall the event was a huge success for the Niche Club.

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Tatva 1.0-the pursuit for absolute truth

“The pursuit of truth and beauty is a sphere of activity in which we are permitted to remain children all our lives.”

                                                                                                                                                                    – Albert Einstein.

Life is a pursuit, and everyone is pursuing something or the other. Some are busy pursuing happiness, some recognition and some the absolute truth. It’s the pursuit of that “something” which keeps us active all our lives.News Junction club-conducted their first event – “Tatva 1.0- the pursuit for absolute truth” on the 21st of August. This event was particularly designed to test the participant’s memory retention power, reasoning skills clubbed with a bit of knowledge of the important national and international events. Each prospective participant needed to apply in teams of two.

The spectacular response for the event was quite evident from the fact that around 70 participants turned up for the event. There were three rounds in total. The first two being the elimination rounds.The first round was called “Crosswordz” wherein the teams had to browse through two A4 sheets filled with all the current news and events in just 10 minutes. The teams had to retain the facts mentioned and thereafter solve a “Crossword”.

The second round was called “Tatva”, where the teams had to identify if a particular fact was true or false. The cumulative scores of the first two rounds were taken to screen teams for the final round. Only six teams went on to the final rounds.The final round turned out to be the most exciting part of the event. Each team was assigned a topic on which they had to frame five different questions, and then present it to the opponents.The winners of the event were- Bhumit Patel and MiteshPatwa. The runners-up -Priyank Sharma and Paras.

!st pic- Winners with the News Junction team

2nd Pic- Runners Up.

(Content courtesy:Asish Kumar; Photo Courtesy- News Junction)







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Finathon-The Marathon of Finance

On the eve of 21st Aug, 2014 Finesse- the Finance Club of IMNU came up with the event FINATHON.  The best part about the event was that the participants were not told about the details of the event until the last moment. All the participants came to attend the event unaware of the rules and what they were supposed to do. Still it caught a lot of attraction and people participated with high spirits, in the teams of 2-3 persons.

The event was a finance quiz with three rounds. The first round was a Fintakshari round. The contestants were asked to play ANTAKSHRI, wherein they had to name a company, listed in BSE or NSE, starting with the last letter of the name told by the previous team.  This was played for 3 rounds and over 30 teams participated in it. This was a fun round which tested the contestants about their knowledge of companies in various industries. Being an eliminator round, only 8 teams qualified for the next round.

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The second round was visual round. This was played in 2 parts. The first part was a picture-connect round. The contestants were shown pictures which they had to relate with and then answer the question. The contestants were tested on their awareness with the financial terms and some well-known personalities. The second part was about identifying the famous personalities who head some major financial institutions in the world. After this round, 6 teams qualified for the final round.

The final round was a rapid fire, and the most competitive one. All the teams were given 60 seconds and had to answer a maximum of 12 questions. The round included a test of current affairs involving questions about repo rate, CPI, WPI and so on. The teams showed a great fight and the event went into a tie-breaker. Finally the team Bulls with Kushagra Jain and Parakh Gupta won the first prize and Team Bulky Bankers having Sangram Dhal and Soham Dutta stood the second runner up.

(Content courtesy:Abhinav Prakash; Photo Courtesy: Finesse Club)



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